Knowledge & Building Skills
Do you want to make the most of
your creative mind ?
is widely known that to convey a clear message, graphical aids
are of utmost importance.
visualization is the most effective and elegant way to communicate
complex information and procedures to diverse audiences. Unambiguous
and easy to understand graphical aids play a crucial role in many
discoveries in basic science.
scientific graphics design is an essential aspect of research,
both during data analysis phase and for publication. In addition
to stand-alone illustration -- drawing can be an efficient jump-start
to larger, more complex projects such as animations and multi-media.
Storyboarding and concept illustrations can help to ensure both
quality and efficiency over
the life of a project.
knows your science and is eager to facilitate your needs in graphics
design to more effectively convey your message:
_ Launching new medical product
_ Introducing new techniques in medicine
_ Marketing and training material
_ Support for education, training and research
develop state-of-the-art visual graphic material and interactive
training tools to demonstrate attributes of your competences and
technology to a diverse audience -- regardless whether you require
full support or “à la carte services”.
present information clearly and simply while appealing to both
logic and emotions.
... to provide the scientific community with clear and concise illustrations
that accurately convey complex concepts and data.
... to aid in the preparation of scientific publications and encouraging
efficient use of time by the author, scientist, and artist --
re-empowering science to the scientist.
... to mediate and increase communication between disciplines for
the benefit of the scientific community and layperson alike.
take pride in responsive, well-crafted solutions. All our projects
benefit from our rigorous training and experience in science and
design. MMC has the right mix of talent and expertise to help
you succeed in your objectives.
rules to GREAT scientific illustrations
your story: start (hunch) - experiments - conclusions
Control: move the reader through the illustration --
left to right, top to bottom.
Color: only when necessary, use it to direct
focus. Within a specific project keep the components
consistent from illustration to illustration.
Humor: only if appropriate to the subject matter.
Humanistic: humans love to see humans -- but avoid to anthropomorphize data or results.
Scientific text = scientific graphic: add parts
or sections to clarify.
New ideas require simple illustrations: let
the idea take focus, not the illustration.
Know your audience: don’t illustrate what is
already known but clarify what the audience doesn’t know.
Never use defaults, they are usually WRONG!
Never hesitate to invest in good graphics: they
always pay for themselves by clarifying your research and data
to those around you.
creates interest and stimulates imagination.
soul never thinks without a picture.»
-- ARISTOTELES 384-322 BC